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March 31st, 2007

Learn How to Protect Your Family from the Worst of the Web!


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If you have an Internet business, then you have a need for quality, fresh content. It has been said that the more content means a greater chance of attracting web visitors.

So basically, more content means more visitors which means more m*ney!

But what if you really hate writing or can’t think of ways to get more content?

If that is the case, then here are six great places where you can easily add quality content to your website.

Google Alerts

Google has a service that sends news, press releases, and website information to your email account. Easy to set up, you enter a search phrase and Google Alerts will send you updates about that specific topic. You easily take this information and create a 100-150 word summary that can be entered into a blog or news section.

To get started, you can check-out Google Alerts: http://www.google.com/alerts

Public Domain

There are tons of books, magazines and websites full of great content that can be easily copied to your website. Called Public Domain Works, this is content that is written by someone else which has no copyright protection. You have the legal-right to take it and use it for your own purpose. By using public domain works, you can easily create sites with thousands of pages.

Some of the better places to find Public Domain works are http://www.firstgov.gov/ or http://www.gutenberg.org.

Articles

By using other people’s articles, you can easily add thousands of pages to your website. If you go to an article directory, you can find a large variety of web articles that are related to your topic. In addition, most of these articles are quite informative and provide quality content to your web visitor.

Two of the better places to find quality web articles are http://www.goarticles.com and http://www.ezinearticles.com

Outsource Your Content

If you have a little c*sh to spend, you can easily hire someone else to write tons of web content. What I usually do is find about 30-50 profitable keywords in my niche and hire someone to write an optimized article of 400-600 words. Usually you can find authors for around $8-$10 per article. So for a small-investment, you can get great content that is unique and optimized for search engines.

Here are few places where you can find quality (and affordable) people to write content articles: http://www.elance.com and http://www.rentacoder.com

Private Label Resale Rights

One of the “hidden” places to get quality content is through websites that offer private label resale rights. With private label rights you get full access to ebooks and articles that are written by other people. You have full permission to change or present the content in any way that you see fit. So if you find an ebook with 101 tips on a topic, you can easily turn this material into a series of web pages. You can also take this one step further and create an autoresponder sequence that is tied into your major affiliate-program.

One of the best places I use to get private label rights is http://www.nicheology.com

RSS Feeds

A great way to get fresh content is to have a RSS Feed installed on your website. Basically a RSS Feed is a tool that pulls news items from a website or blog. A great trick is to place the RSS Feed on all your web pages, so search engines see that your content is being consistently updated.

What I usually do is use a feed that pulls entries from my own blog. That way, I can control the content and amount of times that it is being updated.

One of the better places to find a good RSS Feed for your website is http://www.pheeds.com.

Although I have given you six great places to get content, there is one thing you should know about using it. Many search engines penalize websites for having duplicate content. So if you know that this information is listed on other sites, you need to change or add to the content. What I usually do is add to or alter about 25% of the content. This will help you avoid the duplicate content filter that is used by major search engines.

By utilizing all six of these content sources, you can easily build up a site filled with thousands of pages of fresh quality content that will attract tons of web-traffic. Once this is done, you will see your income soar through the roof.

About the Author

Scott J. Patterson is not that smart, yet he earns over $12,000 a month from his online businesses. To find out how YOU can build a profitable Internet business, download his fr*e ebook, The Secret-Guide to Home Businesses: http://www.duncemoney.com/content.html

March 30th, 2007

Learn How to Protect Your Family from the Worst of the Web!


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The harmful affects of pornography use and addiction are well documented by science. As with most things in life, prevention is the most effective way to avoid ever having a problem with pornography.

The internet is a wonderful place to access information, read updated news, and connect with people from all over the globe. Unfortunately, pornography on the internet is everywhere, and it isn’t always easy to avoid. Even people taking responsible measures to keep porn off of their computer screens can stumble across it sometimes. The tips found in this article will help you protect yourself and your family online from inappropriate pictures and text.

Take measures to filter spam. Spammers can make money if only one person of the thousands of people they send sexually explicit emails to clicks on their ad and pays for their service. Do everything you can to keep those emails from ever reaching your inbox. If you have allowed your children to have their own email accounts, filtering spam is the best way to ensure inappropriate images never become accessible to them through email. A quick list of things you can do to eliminate spam includes:

  • Only give your email address out to people you know and trust. Do not put your personal email address down for every mailing list or website that asks for it. Many free email services exist now - set up a free account with one of them and use that to sign up for mailing lists.
  • Never click on any links in spam and if at all possible, avoid ever opening the email. Both of these actions confirms to spammers that you actively use your email account and you will likely start to receive more spam.
  • Purchase and use a spam filter. Many come packaged with a porn filter as well as other features that will help keep inappropriate content off of your computer screen.
  • Be careful what you download. This should be a universal precaution you take by now each and every time you download something off the internet. Viruses, spyware, and pornography can very easily be hidden in the files that you download - prevention in this case is much easier than fixing the problem after the files have already made their way onto your hard drive. Only download files from sources that you trust, and if you ever have a question as to whether something contains a virus or pornography, do NOT download it.

    Use a search engine to find websites. Pornographers use domain names that are similar to popular websites or brands in hopes that people will type in the address incorrectly and end up at their pornography site. I knew a child that wanted to look up codes for his favorite video game, so he typed in the name of the game and “.com.” He had the presence of mind to close the browser and tell his parents, but was still exposed to the material. One of the best ways to avoid this is searching for the address in Google. Then you can preview the results in a text-only format before clicking on the link to go to the page. Many of the popular search engines have a built-in porn filter that you can adjust to control the type of content you don’t want to appear in the search results. Others even offer “for kids” versions of their search engines that only return pages deemed appropriate for children.

    Use filtering software that includes a porn filter. No matter how careful you are about the sites you visit, chances are good that someday you will accidentally come across a porn site. A porn filter will help ensure that inappropriate material is blocked when you or someone in your family stumbles across a pornographic website. The parents of the boy who stumbled across pornography while looking for his favorite Nintendo game quickly installed a porn filter to make sure their son was protected in the future.

    Avoid pornography offline. Porn was around long before the internet. Carry around your own internal porn filter and avoid places that you know will have inappropriate images, movies, or books displayed. If your children are with you, be extra cautious of where they are in the store. If you think there is a chance that they may be able to access inappropriate material while you are shopping, let the store manager know of your concerns. Likely, you are not the only one who is worried about the issue, and real changes can come about from one person simply speaking up.

    Take the appropriate precautions now to avoid pornography. If you or someone you know has a problem with pornography use or addiction, seek professional help. Pornography problems not only affect the individual viewing the picture but everyone who interacts with that person.

    About the Author

    Nick Smith is a client account specialist with 10x Marketing - More Visitors. More Buyers. More Revenue. For a porn filter and more information about protecting your family online, visit ContentWatch, Inc.

    March 29th, 2007

    Learn How to Protect Your Family from the Worst of the Web!


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    Spam Filters Explained
    What do they do? How do they work? Which one is right for me?
    By Alan Hearnshaw

    Spam is a very real problem that many people have to deal with on a daily basis. For those that have decided to do something about it and start to investigate the options available in spam filtering, this article provides a brief introduction to your options and the types of spam filters available.

    Despite the bewildering array of spam filters available today, all claiming to the best one of its kind there are really just five filtering methodologies in general use today and all products rely on one, or a combination of these:

    Content-Based Filters
    In the beginning, there were content-based filters.

    These filters scan the contents of the and look for tell-tale signs that the message is spam. In the early days of spamming it was quite simple to look out for Kill Words such as
    Lose Weight and mark a message as spam if it was found.

    Very soon though, spammers got wise to this and started resorting to all kinds of tricks to get their message past the filters. The days of obfuscation had begun.
    We started getting messages containing the phrase L0se Welght (Notice the zero for o and l for i ) and even more bizarre and sometimes quite ingenious variations.
    This rendered basic content-based filters somewhat ineffective, although there are one or two on the market now that are clever enough to see through theses attempts and still provide good results.

    Bayesian Based Filters
    The Reverend Bayes comes to the rescue

    Born in London 1702, the son of a minister, Thomas Bayes developed a formula which allowed him to determine the probability of an event occurring based on the probabilities of two or more independent evidentiary events.

    Bayesian filters learn from studying known good and bad messages. Each message is split into single word bytes , or tokens and these tokens are placed into a database along with how often they are found in each kind of message.
    When a new message arrives to be tested by the filter, the new message is also split into tokens and each token is looked up in the database. Extrapolating results from the database and applying a form of the good reverend s formula, know as a Naive Bayesian formula, the message is given a spamicity rating and can be dealt with accordingly.

    Bayesian filters typically are capable of achieving very good accuracy rates (>97% is not uncommon), and require very little on-going maintenance.

    Whitelist/Blacklist Filters
    Who goes there, friend or foe?

    This very basic form of filtering is seldom used on its own nowadays, but can be useful as part of a larger filtering strategy.

    A whitelist is nothing more than a list of e-mail addresses from which you wish to accept communications. A whitelist filter would only accept messages from these people and all others would be rejected

    A blacklist , conversely, is a list of e-mail addresses - and sometimes IP Addresses (computer identification addresses) - from which communications will not be accepted.

    While this may seem like a good idea from the outset, a whitelist methodology is too restrictive for most people and, as virtually all spam e-mails carry a forged from address, there is little point in collecting this address to ban it in future as it is very unlikely to be the same next time.
    There are bodies on the internet that maintain a list of known bad sources of e-mail. Many filters today have the ability to query these servers to see if the message they are looking at comes from a source identified by this Internet-based blacklist, or RBL. While being quite effective, they do tend to suffer from false positives where good messages are incorrectly identified as spam. This happens often with newsletters.

    Challenge/Response Filters
    Open sesame!

    Challenge/Response filters are characterised by their ability to automatically send a response to a previously unknown sender asking them to take some further action before their message will be delivered. This is often referred to as a “Turing Test” - named after a test devised by British mathematician Alan Turing to determine if machines could think .

    Recent years have seen the appearance of some internet services which automatically perform this Challenge/Response function for the user and require the sender of an e-mail to visit their web site to facilitate the receipt of their message.

    Critics of this system claim it to be too drastic a measure and that it sends a message that “my time is more important than yours” to the people trying to communicate with you.

    For some low traffic e-mail users though, this system alone may be a perfectly acceptable method of completely eliminating spam from their inbox - one step above the “Whitelist” system outlined above.

    Community Filters
    A united front

    These types of filters work on the principal of “communal knowledge” of spam. When a user receives a spam message, they simply mark it as such in their filter. This information is sent to a central server where a fingerprint of the message is stored.
    After enough people have voted this message to be spam, then it is stopped from reaching all the other people in the community.

    This type of filtering can prove to be quite effective, although it stands to reason that it can never be 100% effective as a few people have to receive the spam for it to be flagged in the first place. Just like its similar cousin the Internet black list (RBL), this system also can suffer from false positives , or messages incorrectly identified as spam.

    Hopefully you are now armed with a little more information to be able to make an informed decision on the best spam filter for you.
    For further information, consider reading the reviews and articles found at http://www.whichspamfilter.com

    Alan Hearnshaw is the owner of http://www.whichspamfilter.com, a web site which conducts weekly in-depth reviews of current spam filters, provides help and guidance in the fight against spam and provides a useful community forum.
    alan@whichspamfilter.com

    About the Author

    Alan Hearnshaw is a computer programmer and the owner of http://www.WhichSpamFilter.com, a site which provides weekly in-depth spam filter reviews, user help and guidance and a community forum.

    March 28th, 2007

    Learn How to Protect Your Family from the Worst of the Web!


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    The web pages actually at the top of Google have only one thing clearly in common: good writing. Don’t let the usual SEO sacred cows and bugbears, such as PageRank, frames, and JavaScript, distract you from the importance of good content.

    I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web. Yet traditional SEO wisdom has little to say about good writing. Does Google, the world’s wealthiest media company, really only display web pages that meet arcane technical criteria? Does Google, like so many website owners, really get so caught up in the process of the algorithm that it misses the whole point?

    Apparently not.
    Most Common On-the-Page Website Content Success Factors
    Whatever the technical mechanism, Google is doing a pretty good job of identifying websites with good content and rewarding them with high rankings.

    I looked at Google’s top five pages for the five most searched-on keywords, as identified by WordTracker on June 27, 2005. Typically, the top five pages receive an overwhelming majority of the traffic delivered by Google.

    The web pages that contained written content (a small but significant portion were image galleries) all shared the following features:

    Updating: frequent updating of content, at least once every few weeks, and more often, once a week or more.

    Spelling and grammar: few or no errors. No page had more than three misspelled words or four grammatical errors. Note: spelling and grammar errors were identified by using Microsoft Word’s check feature, and then ruling out words marked as misspellings that are either proper names or new words that are simply not in the dictionary. Does Google use SpellCheck? I can already hear the scoffing on the other side of this computer screen. Before you dismiss the idea completely, keep in mind that no one really does know what the 100 factors in Google’s algorithm are. But whether the mechanism is SpellCheck or a better shot at link popularity thanks to great credibility, or something else entirely, the results remain the same.

    Paragraphs: primarily brief (1-4 sentences). Few or no long blocks of text.
    Lists: both bulleted and numbered, form a large part of the text.

    Sentence length: mostly brief (10 words or fewer). Medium-length and long sentences are sprinkled throughout the text rather than clumped together.

    Contextual relevance: text contains numerous terms related to the keyword, as well as stem variations of the keyword. The page may contain the keyword itself few times or not at all.

    SEO “Do’s” and “Don’ts”

    A hard look at the results slaughters a number of SEO bugbears and sacred cows.

    PageRank. The median PageRank was 4. One page had a PageRank of 0. Of course, this might simply be yet another demonstration that the little PageRank number you get in your browser window is not what Google’s algo is using. But if you’re one of those people who attaches an overriding value to that little number, this is food for thought.

    Frames. The top two web pages listed for the most searched-on keyword employ frames. Frames may still be a bad web design idea from a usability standpoint, and they may ruin your search engine rankings if your site’s linking system depends on them. But there are worse ways you could shoot yourself in the foot.

    JavaScript-formatted internal links. Most of the websites use JavaScript for their internal page links. Again, that’s not the best web design practice, but there are worse things you could do.
    Keyword optimization. Except for two pages, keyword optimization was conspicuous by its absence. In more than half the web pages, the keyword did not appear more than three times, meaning a very low density. Many of the pages did not contain the keyword at all. That may just demonstrate the power of anchor text in inbound links. It also may demonstrate that Google takes a site’s entire content into account when categorizing it and deciding what page to display.

    Sub-headings. On most pages, sub-headings were either absent or in the form of images rather than text. That’s a very bad design practice, and particularly cruel to blind users. But again, Google is more forgiving.

    Links: Most of the web pages contained ten or more links; many contain over 30, in defiance of the SEO bugbears about “link popularity bleeding.” Moreover, nearly all the pages contained a significant number of non-relevant links. On many pages, non-relevant links outnumbered relevant ones. Of course, it’s not clear what benefit the website owners hope to get from placing irrelevant links on pages. It has been a proven way of lowering conversion rates and losing visitors. But Google doesn’t seem to care if your website makes money.

    Originality: a significant number of pages contained content copied from other websites. In all cases, the content was professionally written content apparently distributed on a free-reprint basis. Note: the reprint content did not consist of content feeds. However, no website consisted solely of free-reprint content. There was always at least a significant portion of original content, usually the majority of the page.
    Recommendations

    Make sure a professional writer, or at least someone who can tell good writing from bad, is creating your site’s content, particularly in the case of a search-engine optimization campaign. If you are an SEO, make sure you get a pro to do the content. A shocking number of SEOs write incredibly badly. I’ve even had clients whose websites got fewer conversions or page views after their SEOs got through with them, even when they got a sharp uptick in unique visitors. Most visitors simply hit the “back” button when confronted with the unpalatable text, so the increased traffic is just wasted bandwidth.

    If you write your own content, make sure that it passes through the hands of a skilled copyeditor or writer before going online.

    Update your content often. It’s important both to add new pages and update existing pages. If you can’t afford original content, use free-reprint content.

    Distribute your content to other websites on a free-reprint basis. This will help your website get links in exchange for the right to publish the content. It will also help spread your message and enhance your visibility. Fears of a “duplicate content penalty” for free-reprint content (as opposed to duplication of content within a single website) are unjustified.

    In short, if you have a mature website that is already indexed and getting traffic, you should consider making sure the bulk of your investment in your website is devoted to its content, rather than graphic design, old-school search-engine optimization, or linking campaigns.

    About the Author

    Joel Walsh is the owner, founder and head-writer of UpMarket Content. To read more about website content best practices, get a consultation with Mr. Walsh, or get a sample page for your site at no charge, go to the SEO website content page: Posted in Uncategorized | Comments Off